BBTF 2023, ‘Reconnecting to Quality and Sustainable Tourism’

by Igo Kleden

DENPASAR – Bali and Beyond Travel Fair (BBTF) committees announced the readiness to conduct this well-positioned Indonesia’s leading International Travel Fair by  launching its 9th edition’s logo and the theme of BBTF 2023: “Reconnecting to quality and Sustainable Tourism”. This annual event will be held in June 14-17, 2023 at the Bali International Convention Centre (BICC), Nusa Dua.

The new logo has been developed based on the Nawa Sanga, Balinese philosophy representing spiritual cardinal directions as well as the nine most sacred temples of Bali – Dewata Nawa Sanga –  believed as the nine gods guardians of the compass who protect the harmony of the people, spiritual and nature.

Supported by the Ministry of Tourism and Economy Creative since the first establishment and continuous support of  dedicated stakeholders, both private and public, local government

This year BBTF is pleased to welcome the Ministry of Foreign Affairs that joining for the first time by connecting Indonesia’s potential to the world. Another highlight will be the contribution of Badung Regency, South of Bali with its diversity destinations that brought Bali in the map of quality tourism. After successfully conducted the world recognised G20 in Nusa Dua area, Bali is ready to respond the market demand.

I Putu Winastra, chairman of the Association of the Indonesian Tours & Travel Agencies (ASITA) Bali Chapter and chairman of the committee for BBTF 2023, expressed that the travel industry has so far responded enthusiastically to the upcoming 2023 theme, “Reconnecting to Quality and Sustainable Tourism” brought strong positioning in bringing reputable International buyers through years of network and sustainable business partnership. We are targeting 350 buyers from 33 countries to meet 250 sellers from all over Indonesia. The opportunities rising in tourism sector after G20, the travel industry should be able to lead the global economic growth.” He said.

BBTF 2023 topic is about Reconnecting Quality and Sustainable Tourism – a strategic theme highly relevant to present and future business trends. BBTF promotes the concept of quality tourism where visitors enhance their journey at destination through learning the local wisdom, engaging with the communities, taking part in supporting local economic growth while contributing to the environmental preservation.

“We facilitate and encourage interaction between tourists and local communities in order to generate various intangible and practical benefits, from increased awareness of cultural, environmental, and economic issues to improve investment in local business ecosystem.” I Putu Winastra added to represent the committees solid initiatives.

“Bali is the perfect destination for travelers that seeking for quality and sustainability learning – so much to do and bring home the new life changing experiences – from the spiritual, traditions, local wisdom healing to the nature serenity – come and join us at BBTF 2023.” I Putu Winastra further explained.

As part of the commitments, BBTF is encouraging industry stakeholders to become more community-based in order to create long term value and greater benefits for local people and environment.

For more information about BBTF 2023 or to register for the event, please visit the website https://www.bbtf.co.id/ or e-mail to info@bbtf.co.id

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